WarChest: Ex-Publicis CEO Andrew Baxter, and ex-Clemenger CEO, lead Mutiny investment round to scale automated econometrics - $1bn media pool to prove which marketing is working

WarChest: Ex-Publicis CEO Andrew Baxter, and ex-Clemenger CEO, lead Mutiny investment round to scale automated econometrics - $1bn media pool to prove which marketing is working

Martech firm Mutiny has landed a capital injection from investors including former Publicis and Ogilvy CEO Andrew Baxter and ex-Clemenger CEO Nick Garrett to scale its cloud-based econometric modelling platform – locally and then globally. Co-founders Henry Innis and Matt Farrugia are aiming for 200 per cent growth and a billion dollars under management in 12 months by showing marketers what's working, and what's not, in real time.

Andrew Baxter co-hosts Episode 8 of Season 3 of The Marketing Commute podcast, with guest Mark Sundquist of FiftyFive5

Andrew Baxter co-hosts Episode 8 of Season 3 of The Marketing Commute podcast, with guest Mark Sundquist of FiftyFive5

Andrew Baxter, Mike Boyd and Carmen Bekker co-host Episode 8 of Season 3 of The Marketing Commute podcast, which features Australians who are the leading the global or regional marketing effort for well known brands and organisations. In this episode they talk with Mark Sundquist, the Founding Partner of leading research and insights company, FiftyFive5. The team discusses Mark’s marketing research career at blue-chip companies Westpac and St George, as well as his role leading, building and successfully exiting The Leading Edge.

Andrew Baxter co-hosts Episode 7 of Season 3 of The Marketing Commute podcast, with guest Naomi Simson from Red Balloon

Andrew Baxter co-hosts Episode 7 of Season 3 of The Marketing Commute podcast, with guest Naomi Simson from Red Balloon

Andrew Baxter, Mike Boyd and Carmen Bekker co-host Episode 5 of Season 3 of The Marketing Commute podcast, which features Australians who are leading the global or regional marketing effort for well known brands and organisations. In this episode they talk with naomi Simson, the Founder of Red Balloon, and Shark Tank Co-Host. The team discuss Naomi’s start in the marketing industry at KPMG, Ansett Airlines, and Apple, and then how she utilised those learnings to launch the tourism experiences company, Red Balloon. Today Naomi is one of Australia’s most well known entrepreneurs and business leaders.

Andrew Baxter co-hosts Episode 6 of Season 3 of The Marketing Commute podcast, with guest Jackie Lee-Joe from Netflix

Andrew Baxter co-hosts Episode 6 of Season 3 of The Marketing Commute podcast, with guest Jackie Lee-Joe from Netflix

Andrew Baxter, Mike Boyd and Carmen Bekker co-host Episode 6 of Season 3 of The Marketing Commute podcast, which features Australians who are leading the global or regional marketing effort for well known brands and organisations. In this episode they talk with Jackie Lee-Joe, who until recently was the Global CMO at Netflix. They discuss Jackie’s incredible marketing career at international brands such as Orange, Skype and the BBC, as well as the pivots made at Netflix during the Covid-19 pandemic.

Andrew Baxter co-hosts Episode 5 of Season 3 of The Marketing Commute podcast, with guest Melissa Sherry from Henkel

Andrew Baxter co-hosts Episode 5 of Season 3 of The Marketing Commute podcast, with guest Melissa Sherry from Henkel

Andrew Baxter, Mike Boyd and Carmen Bekker co-host Episode 5 of Season 3 of The Marketing Commute podcast, which features Australians who are the leading the global or regional marketing effort for well known brands and organisations. In this episode they talk with Melissa Sherry, Australia and New Zealand’s Marketing Lead for Henkel, about her stellar career across multinational brands such as Arnott’s, Energizer, GSK, Nestle and now Henkel.