Andrew Baxter is interviewed on the CMO Show podcast

Andrew Baxter is interviewed on the CMO Show podcast

Host Mark Jones is joined by Andrew Baxter for a reflection on where we are right now and how best to prepare for the year ahead. The pandemic has done more than just create uncertainty, it has impacted and changed how consumers behave. People are more likely to look and shop locally, connecting them with different communities.

In addition to this, here’s a lot on Andrew’s mind this year. This episode covers everything from trust and consumer behaviour, to Influencers, AI and Martech, data transparency through to the good old-fashioned power of creativity,

Find out which 12 marketing topics should be at the top of your mind in this episode of The CMO Show.

The Power of Business Planning

The Power of Business Planning

A great business plan can help you set up - and realise - incredible success when everyone buys into it. But you must stick to it. Here Andrew 'Billy' Baxter, Founder and Senior Advisor at 24 Hour Business Plan, explains how your business can apply the same techniques he used to drive major growth as CEO of two of Australia's largest communications agencies, and more recently as an in-demand advisor of high-profile boards.

Andrew Baxter co-hosts Episode 7, Season 2 of the Next on the Menu podcast, with guest Anne Greven

Andrew Baxter co-hosts Episode 7, Season 2 of the Next on the Menu podcast, with guest Anne Greven

Andrew Baxter and Mitch Edwards co-host the seventh episode of Season 2 of Next on the Menu, a podcast that focusses on the future of food. In this episode they talk with Anne Greven, the Global Head of Food and Agribusiness Startup Innovation at Rabobank. Anne shares some of the best and brightest startups and entrepreneurial businesses from around the world that are bringing innovative and actionable ideas to many global Food & Ag companies. Anne also reviews the innovation lessons she’s learned in the last 12 months or so; and discusses her thoughts on future market opportunities and challenges in the food and ag space.

Andrew Baxter co-hosts Episode 6, Season 2 of the Next on the Menu podcast, with guest Adrian Turner

Andrew Baxter co-hosts Episode 6, Season 2 of the Next on the Menu podcast, with guest Adrian Turner

Andrew Baxter and Mitch Edwards co-host the sixth episode of Season 2 of Next on the Menu, a podcast that focusses on the future of food. In this episode they talk with Adrian Turner, the former CEO of CSIRO’s Data 61, and a Silicon Valley veteran. Adrian lives and breathes innovation, and of late he's turned his attention to the world of pork. Adrian co-founded a business called Exoflare, which is a data-driven biosecurity risk management system for pork farms. APL has been collaborating deeply with Exoflare and in this episode Adrian shares the latest with our hosts, Andrew and Mitch.

Andrew Baxter co-hosts Episode 5, Season 2 of the Next on the Menu podcast, with guest Brodee Myers-Cooke, Editor and Chief at taste.com.au

Andrew Baxter co-hosts Episode 5, Season 2 of the Next on the Menu podcast, with guest Brodee Myers-Cooke, Editor and Chief at taste.com.au

Andrew Baxter and Mitch Edwards co-host the eleventh episode of Next on the Menu, a podcast that focusses on the future of food. In this episode they talk with Brodee Myers-Cooke, Editor and Chief at taste.com.au about the latest trends, meal ideas and top picks just in time for Christmas 2021. Brodee knows everything there is to know about what makes Australians come back for seconds and she’s extremely generous with offering up her perspective and insight. From air fryer pork crackling to the ‘new kale’ to what keeps shoppers up at night, this episode covers it all.